Omolola Temitope Kufile, Bisayo Oluwatosin Otokiti, Abiodun Yusuf Onifade, Bisi Ogunwale, and Chinelo Harriet Okolo. “Developing Ad Impact Assessment Models Using Pre Post-Survey Data Analytics”. International Journal of Scientific Research in Humanities and Social Sciences 1, no. 2 (December 30, 2024): 161–178. Accessed February 6, 2026. https://mail.ijsrhss.com/index.php/home/article/view/IJSRHSS24133.