Omolola Temitope Kufile (2024) “Developing Ad Impact Assessment Models Using Pre/Post-Survey Data Analytics”, International Journal of Scientific Research in Humanities and Social Sciences, 1(2), pp. 161–178. Available at: https://mail.ijsrhss.com/index.php/home/article/view/IJSRHSS24133 (Accessed: 6 February 2026).