DEVVRAT. Strategic Management Practices and Innovation Dynamics: Examining Their Influence on Organisational Behaviour and Customer Satisfaction in Contemporary Organizations. International Journal of Scientific Research in Humanities and Social Sciences, [S. l.], v. 2, n. 4, p. 225–235, 2025. Disponível em: https://mail.ijsrhss.com/index.php/home/article/view/IJSRHSS253918. Acesso em: 6 feb. 2026.