1.
Omolola Temitope Kufile, Bisayo Oluwatosin Otokiti, Abiodun Yusuf Onifade, Bisi Ogunwale, Chinelo Harriet Okolo. Developing Ad Impact Assessment Models Using Pre/Post-Survey Data Analytics. Int J Sci Res Humanities and Social Sciences. 2024;1(2):161-178. Accessed February 6, 2026. https://mail.ijsrhss.com/index.php/home/article/view/IJSRHSS24133